Marketing Manager

Competency: Marketing
Reports To: Director of Commercial
Direct Reports: Marketing Channel Specialists and Automation Specialist
FLSA Status: Exempt

Organizational Context

Responsible for leading the people, capabilities, and ways of working within the North American Marketing team. The role is accountable for staffing, onboarding, performance management, talent development, career planning, employee engagement, and organizational effectiveness, while also ensuring alignment of systems, processes, compliance, communication, and ways of working across the function.

Team members spend approximately 80% of their time supporting Regional Teams, where business priorities, actions, and timing are directed by the Regional Development Manager.

Position Summary

The Marketing Manager provides strategic leadership for the North American marketing function and is responsible for developing and executing a comprehensive, integrated marketing strategy aligned with the organization's business objectives, market growth initiatives, and customer lifecycle.

This role leads and develops the Marketing team while driving initiatives that strengthen brand awareness, enhance market presence, and support the adoption of innovative products and solutions across the distribution channel.

The position collaborates closely with commercial, sales, business development, regional, and global stakeholders to ensure marketing activities align with customer needs, business priorities, and growth opportunities.

The Marketing Manager serves as a member of the North American Extended Leadership Team, contributing to strategic decision-making and overall business performance.

Travel Requirement: Approximately 30–40% domestic and international travel annually.

Essential Duties and Responsibilities

Leadership Responsibilities

• Build an engaged, cohesive, and high-performing team by fostering trust, collaboration, inclusion, knowledge sharing, and accountability.
• Set clear direction by communicating goals, priorities, expectations, and responsibilities aligned with departmental and organizational objectives.
• Lead, coach, and develop team members through regular one-on-one meetings, quarterly check-ins, performance discussions, meaningful feedback, and development planning.
• Drive results by effectively planning work, managing performance, removing obstacles, and holding team members accountable for commitments.
• Recognize individual and team contributions while addressing performance concerns, employee relations matters, and workplace conflicts promptly, fairly, and constructively.
• Foster curiosity, innovation, and continuous improvement by encouraging new ideas, thoughtful challenges, learning, and responsible risk-taking.
• Promote open communication and knowledge sharing across teams, functions, and regions.
• Champion organizational change and help team members understand, adapt to, and support evolving business needs.
• Keep the Director of Commercial informed of team priorities, performance, progress, risks, and resource needs.
• Model organizational values, cultural expectations, and effective leadership behaviors through daily actions, decisions, and interactions.
• Create an environment where team members feel valued, respected, supported, and empowered to contribute their best work.

Job-Specific Responsibilities

• Develop and lead an integrated North American marketing strategy aligned with business objectives, market growth initiatives, customer lifecycle, and commercial priorities.
• Drive marketing strategies that support customer adoption, conversion, and loyalty while increasing awareness and appreciation of the organization's products, solutions, capabilities, and tools.
• Partner with Commercial, Sales, Regional Development, Business Development, and other functional leaders to understand customer and distribution partner needs, buying behavior, and the marketing channels and materials that create the greatest impact.
• Align marketing priorities, actions, timing, and resources across Regional Teams and relevant global functions.
• Oversee brand management, marketing communications, campaign planning, events, digital marketing, public relations, social media, lead generation, customer nurturing, and external agency relationships.
• Ensure agency partners deliver high-quality work, measurable results, and alignment with organizational marketing strategies and brand standards.
• Develop persona-based and customer-segment marketing strategies for new and existing products, solutions, and offerings.
• Establish compelling and differentiated messaging aligned with customer needs, workflows, market segments, and brand positioning.
• Use customer insights, market data, campaign performance, competitive intelligence, and consumer trends to guide decisions and continuously improve marketing effectiveness.
• Oversee marketing automation and alignment of marketing activities with customer relationship management and sales funnel strategies.
• Build productive cross-functional and global relationships, influence priorities without relying solely on formal authority, and create alig